"This is an idea success story. Even better, it's a truthful idea success story. We wrote this book to help you make your ideas stick. By‘stick, 'we mean that your ideas are understood and remembered, and have a lasting impact—they change your audience's opinions or behavior. When we ask people how often they need to make an idea stick, they tell us the need arises between once a month and once a week. For man-agers, these are‘big ideas'about new strategic directions and guide-lines for behavior. Columnists try to change readers'opinions on policy issues. Religious leaders try to share spiritual wisdom with their con-gregants. Nonprofit organizations try to persuade volunteers to con-tribute their time and donors to contribute their money to a worthy cause. Given the importance of making ideas stick, it’s surprising how little attention is paid to the subject." — Chip Heath ＆ Dan Heath 感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。