5分鐘摘要 |
顧客一天只有 24 小時
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。現在的顧客工作過度,壓力過大;每個人似乎時間太少,資訊過多。未來一天還是只有 24小時,顧客對自己的優先順序和資訊,會比以往擁有更多主導權。企業必須有策略地運用消費者時間及注意力的起伏變化,才能在競爭局勢中贏得勝利。
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
MAIN IDEA |
Customers have no more than 24 hours in a day
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。Today’s customers are overworked and overstressed, and it seems that everyone is short on time and inundated with informations. There will always be only 24 hours in the day, and customers will be in more control of their priorities and information than ever. Companies need to strategically harness the ebbs and flows of customer time and attention in order to win in competitive landscape.
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
「時間就是金錢」曾經是一句至理名言,然而時至今日,它已成為過時的觀念。現在當消費者在做決定的時候,時間的重要性已經遠遠超過金錢。事實上,今日消費者做出購買決策時,絕大多數是根據時間,而不是產品功能。消費者會願意對某些事物投入很多時間(例如許多人使用臉書或 YouTube),但只想花最少時間在其他事物(日常事務及重複性的任務)。如果你可以學會靈活運用消費者有限的時間和注意力,那麼相較於那些忽略這個問題的競爭對手,你就可以取得競爭的優勢。
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
At one time, the adage “time is money” reigned supreme. Today, that’s an outdated concept. Time is now much more important than money when consumers make a choice.
In fact, today’s consumers make most of their purchase decisions based on time rather than product features.
There are some things consumers want to spend a lot of time on (Facebook or YouTube, for many) and others which they want to spend the minimum amount of time on (routine and repetitive tasks). If you can learn how to use the limited time and attention of consumers in savvy ways, you can gain a competitive advantage over competitors who ignore this issue.
感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。