維基百科建立永續事業的藍圖

信任不是獎盃，它是一種實踐。你不能只贏得一次，你必須持續不斷贏得它。
Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it.

在政治兩極化、人工智慧（AI）快速發展、網路充斥各種假訊息的時代，我們該如何建立信任？或許，最值得效法的模式是維基百科在20多年前開創的典範，其中包含7個法則：

1從人出發

2對人抱持正面態度

3建立明確目的

4信任他人

5保持禮貌

6保持獨立

7保持透明

「我花了很多時間思考信任在維基百科如何運作，也從他人的經驗中學習。『信任法則』是維基百科與其他組織採用的方法，讓人們彼此信任、共同合作，打造出如此卓越可靠的成果，使眾人能毫不猶豫地每日使用。這些原則不只適用於非營利組織、企業或政府，也適用於需要贏得他人信任以達成目標的人。換句話說，幾乎所有人都需要它，除非你離群索居，不與人接觸。信任確實是人類行事與追求成就的基石。信任是珍寶，但它不同於黃金或寶石那樣的死物，信任是活的，就像花園裡鮮紅可愛的番茄，能被悉心培育、茁壯成長。本書將為你揭示培育信任之道。」
──吉米．威爾斯

How do you create trust in an era of pervasive political polarization, rapidly advancing artificial intelligence (AI), and an internet which is a sea of disinformation? Perhaps the best model to follow for building trust is that pioneered by Wikipedia more than two decades ago. It involves seven rules:

1MAKE IT PERSONAL

2BE POSITIVE ABOUT PEOPLE

3CREATE A CLEAR PURPOSE

4BE TRUSTING

5BE CIVIL

6BE INDEPENDENT

7BE TRANSPARENT

"I've spent a lot of time thinking about how trust functions at Wikipedia, and learning from others, too. The 'rules of trust' are the methods used by Wikipedia and others to get people to trust each other and work together to build something so good, so reliable, that others don't hesitate for a moment to use it every day. They can work for nonprofits, corporations, or governments. Or anyone else who needs to win the trust of others in order to accomplish their goals. That includes pretty much everyone. Or at least everyone who doesn't live in a cabin in the woods. Trust really is that fundamental to what people do and aspire to do. Trust is a treasure. But it is not inanimate stuff, like mere gold or gems. Trust is a living thing that can be cultivated and grown, like lovely red tomatoes in a garden. This book will show you how."
– Jimmy Wales