Zero to One

　　身為Facebook與SpaceX等百餘家新創公司的投資者的彼得‧泰爾重申，創業者模仿前人只是徒勞，新創公司唯有在眾人忽略的地方找到商業價值，才能擁有自己的一片天。若你有一件確認別人做不到，而且相信自己絕對可以做得比任何人都好的事，便算得上是搶得先機。

　　本書作者彼得‧泰爾 (Peter Thiel) 過去是Paypal與軟體公司Palantir的合夥人，現在身份則是Facebook與SpaceX等百餘家新創公司的投資者。他認為創業者模仿前人只是徒勞，新創公司唯有在眾人忽略的地方找到商業價值，才能擁有自己的一片天。

　　模仿比創新簡單許多，當我們去做一件已經熟悉的事務，就像不斷地複製貼上，同樣的東西一個變兩個，了無新意。但當我們嘗試去創造一些新東西，感覺像是從0變成1，這種無中生有的摸索過程很新鮮也很辛苦，最後成果則很有可能出乎意料。

　　若你有一件確認別人做不到，而且相信自己絕對可以做得比任何人都好的事，便算得上是搶得先機──這是許多新創公司的致勝關鍵。倘若進入的領域已經有許多競爭者分食市場，再踏進去只會被他們同化，甚至在不斷的比較下逐漸失去原來的初心與鬥志，最終黯然退場。所以，別再想馬克．祖克伯會怎麼做，要問自己還能創造什麼新價值？

作者簡介

　　Peter Thiel is a technology entrepreneur and investor best known for co-founding PayPal. Since then he has co-founded the data analytics firm Palantir Technologies, made the first outside investment in Facebook, provided early funding for companies like SpaceX, LinkedIn, Yelp, and Spotify, and established and funds the Thiel Foundation, which nurtures tomorrow's tech visionaries. He has appeared on 60 Minutes, CNBC, CBS Sunday Morning, Bloomberg News and been featured in the New Yorker, the Wall Street Journal, Forbes, Fortune, The Atlantic, USA Today, BusinessWeek, and more.

　　Blake Masters is co-founder of Judicata, a technology startup that builds tools for legal research and analysis. Like Peter, Blake received undergraduate and law degrees from Stanford.