Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It

　　不出十年，我們都須「訂閱」以滿足資訊科技、交通、零售、健康保險甚至住房等各式需求，本書便是要告訴你，訂閱商業模式何以成為勢之所趨，而我們又該如何成為其中的領頭羊，而非淹沒於這片浪潮之中。

　　訂閱商業模式強勢崛起，Netflix 和 Spotify 不落人後，讓民眾以付費註冊的方式享受串流影音服務，但他們其實只是這片藍海中的冰山一角；連通用電氣能源公司「奇異公司」及重型工業設備製造公司「開拓重工」也已重新定位，朝此模式發展。現在不管你要賣軟體、衣服、保險甚至工業設備，精通訂閱商業模式都會是你當前首要課題。

　　要轉型成訂閱商業模式，不是今天開了會說說就能成真了，本書將一步一步引領你重建一套緊扣顧客需求且能持續營利的商業模式，帶領你革新財會乃至資訊科技（IT）等各部門，進而成功依此模式永續獲利！（文 / 博客來編譯）

　　Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning

　　Today’s consumers prefer the advantages of access over the hassles of ownership. It’s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

　　Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You’ll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we’ll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world’s largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.