Decoding Greatness: How the Best in the World Reverse Engineer Success

Ron Friedman, PhD, is an award-winning psychologist who has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared on NPR and in major newspapers, including TheNew York Times, TheWashington Post, The Boston Globe, the Globe and Mail, The Guardian, as well as magazines such as Harvard Business Review, Fast Company, and Psychology Today.

Ron is the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology, and behavioral economics into practical strategies that help working professionals become healthier, happier, and more productive. His first book, The Best Place to Work, was selected as an Inc. Magazine Best Business Book of the Year.