Ideaflow: The Only Business Metric That Matters

＂Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others--and in yourself.＂ -- Scott Galloway, bestselling author of The Fourand Post Corona

Ideaflow: the number of ideas you or your team can generate in a set amount of time

We all want great ideas, but few actually understand how they’re born. Innovation doesn’t come from a sprint or a hackathon--it’s a result of maximizing ideaflow.

Jeremy Utley and Perry Klebahn of Stanford’s renowned Hasso Plattner Institute of Design (aka the ＂d.school＂) offer a proven strategy for coming up with great ideas by yourself or with your team, and quickly determining which are worthy. Drawing upon their combined decades of experience leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt, they’ll teach you how to:

- Overcome dangerous thinking traps
- Find inspiration in unexpected places
- Trick your own brain to be more creative
- Design and deploy affordable experiments
- Fill your innovation pipeline
- Unleash your own creative potential, as well as the potential of others

Perhaps you have experienced low ideaflow. Have you been in that quiet conference room, with a half-filled whiteboard, and an unmet business target?. With the proven system in this book, entrepreneurs, managers, and leaders will learn how to tap into surprising and valuable ideas on demand and fill the creative pipeline with breakthrough ideas.

Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford’s School of Engineering. He is the host of the d.school’s widely popular program, Stanford’s Masters of Creativity. Perry Klebahn is a co-founding member of Stanford’s d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.