多數企業渴望成長，卻往往陷入盆栽式的過度修剪，把自己困在狹隘的效率裡。像紅杉般著眼長期韌性與整體獲利，才能打破瓶頸，創造持續獲利成長。 Most companies want growth, but many unintentionally optimize themselves into staying small. Think like a sequoia: concentrate on growing bigger, stronger, and more resilient over time.... more

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大多數企業主收費過低，是因為他們是依據時間、競爭對手或心中的恐懼來定價，想要有所成長就必須依據你創造的價值和產出的成果。別再販賣時間或投入程度，開始販賣結果吧。 Most business owners charge too little because they price based on time, competitors, or fear. The path to growth is to price based on the value you create and the outcomes you deliver. Stop selling hours or inputs and start selling results.... more

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