銷售是所有商業模式的最終獲利階段，也是企業實現收益的最後關卡，不論對組織或個人，都是重大挑戰，這一關守不好，先前的產品研發、行銷策畫，全部功虧一簣。這樣一項艱鉅的任務，要如何保證一定成交？關鍵就在11項成功業務的基本原則，以及面對客戶臨場的判斷與反應。

As sales is the final stage of all forms of business, and is where profits are realized, it represents a major challenge for both businesses and individuals. If this stage isn’t handled properly, all the effort spent on product development and marketing planning will have been in vain. How does one guarantee success in this vital area? The key lies in the 11 basic principles of sales success, as well as the ability to make judgments and respond to customers in real time.