| Part 0 |
引言
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。創新的好處已經被過度炒作，而且通常最後都是誇大其辭。我們常常看到，創新被用來當作從零打造全新事物的藉口，然而對公司更好的想法應該是專注於修補他們已經提供的商品。公司不應該再「探索新的可能」然後投入他們所知不多的新事業，反而應該專注於進一步發展最初讓他們成功的事物。
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
| Part 0 |
Introduction
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。The benefits of innovation have been excessively hyped and usually turn out to be overstated. All too frequently, innovation is being used as an excuse to build something new from the ground up when a better idea would be for companies to concentrate instead on fixing what they already offer. Instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place.
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
換句話說，革新應該永久被奉為公司成長策略的最佳選項。革新事業的意思是，利用你的既有資產和技能去做更好的事情，不要試圖無止盡地產生新的技能和取得新的技術。革新也會要求你回頭去找以前和你有過交易的顧客，接著透過提供他們真正想要且需要的產品和服務，而再度吸引他們。
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
In other words, renovation should be permanently enshrined as the corporate growth strategy of choice. To renovate a business means to do better things with your existing assets and competencies rather than attempting to endlessly generate new competencies and acquire new skills. Renovation also requires that you go back to the customers who have done business with you in the past and reengage them by delivering the products and services they genuinely want and need.
感謝您對大師輕鬆讀的愛護，並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
