少了執行，創意再好也沒用

公司不能沒有創新。但是大部分公司花了很大的力氣搞創意，卻輕忽了執行面，無法把點子成功轉化為真實的產品、服務或改善作業流程。根本原因是「創意」讓人感到活力十足、魅力四射；相反的，「執行」顯然是單調乏味的幕後工作。但少了執行，創意再好也沒用。

Without execution, Big Ideas go nowhere

Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements. That’s because “ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

全世界的企業無不處心積慮謀求創新。有的公司（例如 3M 與谷歌）提供員工自由時間，讓他們提出新想法，但這個方法（創新＝想法）通常產生的是上千件小提案，而不是 1、2 個能帶來重大改變的偉大想法。有的公司為了完善想法到執行的過程，採行錯綜複雜的程序，但這個方法（創新＝想法＋程序）通常只會對既有產品做出改善，而無法做出改變賽局的重大突破。另外有些公司則將創新重任託付給有才幹的個人（創新＝想法＋領導人）。

Companies the world over are struggling to make innovation happen. Some (like 3M and Google) give their workers free time to come up with new ideas, but this approach (innovation = ideas) tends to generate a thousand small initiatives rather than one or two big ideas which move the needle. Other companies have detailed processes for closing the loop between ideas and execution but this approach (innovation = ideas + processes) only tends to generate improvements on existing products rather than game changing breakthroughs. Other companies put the burden of innovation on talented individuals (innovation = ideas + leaders).