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瘋狂特斯拉
看馬斯克如何引爆電動車革命終結石油時代
跟太空計畫比起來,設計一款很酷的新車好像並不困難,但要能夠開始生產成千上萬輛車,並賣給消費者,箇中障礙還是十分艱險,而且馬斯克的夢想也不僅止於此。
2019-05-01 /  2321  1
輕鬆聽大師
俞國定導讀
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Chapter 1

早年時光

感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。


感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Chapter 1

Early days

感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。


感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

關鍵思惟


「伊隆最厲害的地方之一,是有能力把他的願景佯裝成天命。他就是那種別人說不可能時,他會聳聳肩說『我想我辦得到』的人。」──麥克斯.列夫琴,PayPal共同創辦人,2007年 感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Key Thoughts


"One of Elon's greatest skills is the ability to pass off his vision as a mandate from heaven. He is very much the person who, when someone says it's impossible, shrugs and says, 'I think I can do it.'" – Max Levchin, co-founder of PayPal, 2007 感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

1
伊隆.馬斯克出生於南非,並在那裡一直生活到17歲。他的父親是南非出生的電氣機械工程師,而伊隆的母親則是在加拿大出生,後來才隨家人搬到南非。伊隆的父母在他8歲時離異,3年後,伊隆決定搬去與父親同住,不像其他手足那樣跟著母親生活。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
1
Elon Musk was born in South Africa and lived there for the first seventeen years of his life. His father was a South African born electrical and mechanical engineer while Elon's mother was born in Canada before her family moved to South Africa. Elon's parents divorced when he was eight-years-old and three years later Elon decided to live with his father rather than with his mother like the rest of his siblings.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
2
伊隆.馬斯克自學電腦程式語言,12歲時以500美元的代價將一套電子遊戲賣給一家電腦雜誌。由於他母親具有加拿大公民身分,伊隆在16歲時申請到了加拿大護照,翌年就與弟弟金博搬到加拿大,住在各式各樣的親戚家中。1989年,伊隆.馬斯克進入安大略省女王大學就讀,之後轉學到賓州大學華頓商學院。在華頓商學院期間,馬斯克迷上潔淨科技,還以「太陽能的重要性」為題,寫了一篇長達44頁的研究論文。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
2
Teaching himself how to code computers, at age twelve Elon Musk sold a video game to a computer magazine for $500. Thanks to his mother's Canadian citizenship, Elon applied for a Canadian passport at age sixteen and he and his brother Kimball moved to Canada the next year and stayed with various relatives. In 1989, Elon Musk enrolled at Queen's University in Ontario before transferring to the Wharton business school at the University of Pennsylvania. While at Wharton, Musk became fascinated with clean technology and wrote a 44-page research paper titled: "The Importance of Being Solar".感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
3
伊隆.馬斯克於1995年離開華頓,原本打算前往史丹福大學研究超電容器,後來卻來到加州帕羅奧圖,並決定成立自己的網路公司。他創辦Zip2打造線上地圖產品,經過幾輪融資後,Zip2於2009年2月賣給康柏電腦,馬斯克因此賺進2200萬美元。馬斯克用其中的1200萬美元與人創辦X.com,後來X.com與Confinity合併成為PayPal。伊隆.馬斯克被任命為PayPal的執行長,但就在他度蜜月期間,他的共同創辦人發動政變,將伊隆從執行長的位置拉下。所幸,他仍保有11.7%的PayPal股份,當eBay在2002年以15億美元買下PayPal時,這些股份帶來約合1.8億美元的入帳。馬斯克拿了這筆錢,用來資助SpaceX製造太空火箭,並且投資一家致力於生產和銷售電動車的新創公司,此即特斯拉汽車。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
3
Elon Musk left Wharton in 1995 and intended to go to Stanford to study ultracapacitors but got to Palo Alto, California and decided to start his own Internet company instead. He founded Zip2 to build an online mapping product and after several funding rounds Musk earned $22 million when Zip2 was sold to Compaq in February 2009. Musk used $12 million of that money to co-found X.com which later merged with Confinity to form PayPal. Elon Musk was appointed CEO of PayPal but while he was on his honeymoon, his cofounders staged a coup and removed Elon from the CEO position. He did however retain an 11.7 percent stake in PayPal which generated a payout of about $180 million when eBay purchased PayPal for $1.5 billion in 2002. Musk took that money and used it to capitalize SpaceX to manufacture space rockets and to invest in a start-up company called Tesla Motors which aspired to make and sell electric cars.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

關鍵思惟


「即便當時他還不是特斯拉的執行長,馬斯克仍是個親力親為的創辦人。他很能吸引其他投資者,同時也主導產品設計,早期公司遭遇成本超支和品質問題時,他同樣憂心忡忡。2007年8月,身為特斯拉董事長的馬斯克,向創辦人執行長馬丁.艾伯哈德告知他被降職的消息,同年12月,艾伯哈德徹底離開公司。馬斯克最後自己接掌領導大權,但在此之前,他一直在尋找接手艾伯哈德的人選,到2007年底,馬斯克至少面試了20個候選人,他希望執行長能將特斯拉打造成下一個偉大的車廠,但是要找到一個既了解新創事業,也知道如何打造數十萬輛汽車的人,實在很難。」──哈米許.麥肯齊 感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Key Thoughts


"Even when he wasn't CEO of Tesla, Musk was a hands-on founder. He was instrumental in attracting other investors, influenced product design, and watched with dismay as the company struggled with cost overruns and quality issues in its early years. In August 2007, as chairman of Tesla's board of directors, it was Musk who delivered the news to founding CEO Martin Eberhard that he was being demoted. By December, Eberhard had left the company completely. Musk would ultimately take over the leadership duties himself, but not before looking for someone else to do it. By the end of 2007, Musk had interviewed at least twenty candidates for the role. He wanted a CEO to build Tesla into the next great automaker, but it was hard to find someone who understood start-ups and knew how to build hundreds of thousands of cars." – Hamish McKenzie 感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

4
在試用過幾個臨時執行長之後,伊隆.馬斯克於2008年10月接受任命,成為特斯拉的執行長、董事長暨產品架構師,當時的他已愈來愈具知名度,大眾視之為新一代未來學家和潔淨能源大師,這項人事任命使特斯拉從中受益。後來事實證明,這在特斯拉開始在汽車產業爭取關注之際,的確發揮效果,幫助特斯拉克服汽車產業出了名龐大且難以穿越的進入障礙。要成立汽車公司,你必須投入高到難以想像的成本來興建製造工廠,尋找能跟你合作建立經銷網絡的優質供應商。實現這一切是極其困難的艱鉅任務。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
4
After trying out a couple of interim CEOs, in October 2008 Elon Musk was appointed as Tesla's CEO, Chairman of the Board and Product Architect. That allowed Tesla to benefit from Musk's growing public persona as a next-generation futurist and clean energy guru. That would prove to be beneficial as Tesla struggled to start to gain traction in the automotive industry which is well known for its massive and impenetrable entry barriers. To start a car company, you have to fund the eye-watering costs of building manufacturing plants, finding quality suppliers who will work with you and establish distribution networks. To achieve all that is an incredibly difficult task.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

關鍵思惟


「眾所周知,馬斯克是個非傳統領導者,現任和前任員工都形容他是個有膽識、有趣但難以相處的人,伊隆總是想知道『為什麼我們不能進展得更快一些?』他的一位員工告訴作家提姆.厄本:『他總想要更大、更好、更快。』即便是馬斯克的共同創辦人兼特斯拉技術長J.B.史陶柏,也稱這位老闆是『極有挑戰性又極難相處的奇妙組合』。但身為執行長的馬斯克,最重要的人格特質也許就是他克服艱難時期的能力。引用他最喜歡的一句話,『如果你正走過地獄,』他說道:『那就堅持走下去。』」──哈米許.麥肯齊 感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Key Thoughts


"It is no secret that Musk is an unconventional leader. He has been described by current and former employees as simultaneously daring, delightful, and difficult. Elon always wants to know, 'Why are we not going faster?' one of his employees told writer Tim Urban. 'He always wants bigger, better, faster.' Even J. B. Straubel, Musk's cofounder and Tesla's chief technology officer, has called the boss 'an interesting mix of extremely challenging and incredibly difficult.' But perhaps Musk's most important trait as a CEO has been his ability to overcome tough times. 'If you're going through hell,' he has said, citing one of his favorite quotations, 'keep going.'" – Hamish McKenzie 感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

5
湯瑪斯.愛迪生在20世紀初汽車時代伊始之時,曾經提出過電動車的構想。當時愛迪生已經造出一輛早期的原型電動車,甚至還在1914年與亨利.福特合作製造車用電池,但是愛迪生無法用那時代的鎳鐵電池達到他需要的續航里程。後來查爾斯.凱特寧取得內燃機引擎電動啟動馬達的專利,福特開始體認到缺乏電力基礎建設將會是個嚴重問題。所以當德州油田帶來廉價石油時,亨利.福特和其他所有的汽車製造商都將全副精神轉移到量產使用內燃機引擎的車輛。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
5
Thomas Edison had proposed electric cars just as the automotive era was getting started back in the early 1900s. Edison had built an early prototype electric car and even teamed up with Henry Ford in 1914 to manufacture electric batteries for cars but Edison was unable to achieve the range he wanted using the nickel-iron batteries of that era. When the electric starter motor for internal combustion engines was patented by Charles Kettering, Ford recognized the lack of an electrical infrastructure would be a significant problem. When cheap oil became available from the Texas oil fields, Henry Ford and all the other vehicle manufacturers turned their full attention to mass producing cars with internal combustion engines.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。



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