名人金句大師輕鬆讀

品牌是你不在時人們對你的評價。

Branding is what people say about you when you're not around.

傑夫．貝佐斯 Jeff Bezos
NO.757 顧客就愛聽故事

還有許多東西仍待發明，還有許多新鮮事仍待發生。人們還不了解網路將有多大的影響力，從這麼大的方向上來看，這還只是第一天。

There's so much stuff that has yet to be invented. There's so much new that's going to happen. People don't have any idea yet how impactful the Internet is going to be and that this is still Day 1 in such a big way.

傑夫．貝佐斯 Jeff Bezos
NO.745 貝佐斯給股東的信

顧客是很聰明的，你永遠不應該小看顧客。

Customers are very smart. You should never underestimate customers.

傑夫．貝佐斯 Jeff Bezos
NO.745 貝佐斯給股東的信

數學為基礎的決策要求廣泛的同意，判斷為基礎的決策則要適當的辯論，而且在付諸實踐及證實之前，經常引發爭議。

Math-based decisions command wide agreement, whereas judgment-based decisions are rightly debated and often controversial, at least until put into practice and demonstrated.

傑夫．貝佐斯 Jeff Bezos
NO.745 貝佐斯給股東的信

亞馬遜領導原則──行動至上：速度在商場上很重要。許多決策及行動都可以回頭，不需要大量研究。我們重視計算過的冒險。

Amazon Leadership Principle—Bias for Action: Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.

傑夫．貝佐斯 Jeff Bezos
NO.745 貝佐斯給股東的信

我們很難想像10年之後，顧客會想要更高的價格、更少的選擇，或是更慢的運送。我們對這些大原則將長久存在的信念，給了我們自信，必須投資強化它們。

It is difficult for us to imagine that ten years from now, customers will want higher prices, less selection, or slower delivery. Our belief in the durability of these pillars is what gives us the confidence required to invest in strengthening them.

傑夫．貝佐斯 Jeff Bezos
NO.745 貝佐斯給股東的信

我一直提醒我們的員工要心懷恐懼，每天早上起床都要戰戰兢兢。不是因為我們的競爭對手，而是我們的顧客。

I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers.

傑夫．貝佐斯 Jeff Bezos
NO.745 貝佐斯給股東的信

發明有很多種形式及規模。大部分激進且革命性的發明通常是那種促使他人釋放創造力──追求他們的夢想的發明。

Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleash their creativity—to pursue their dreams.

傑夫．貝佐斯 Jeff Bezos
NO.745 貝佐斯給股東的信

失敗和發明是不可分割的孿生子。要發明你就必須實驗，然後如果你事先知道它有效，它就不是實驗。

Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment.

傑夫．貝佐斯 Jeff Bezos
NO.745 貝佐斯給股東的信

我們必須做的永遠是向未來傾斜；當你周遭的世界改變，而且當改變對你不利時……你必須向未來傾斜，並且想出該做什麼。

What we need to do is always lean into the future; when the world changes around you and when it changes against you . . . you have to lean into that and figure out what to do.

傑夫．貝佐斯 Jeff Bezos
NO.623 創新看得見