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經營管理
NO.702
超級團隊都在做這5件事
阿里巴巴、Pixar、Netflix、Airbnb 也都這麼做!
全天下的企業都認同團隊合作與群策群力是好事,然而打造優秀團隊是一件相當複雜的事,必須以正確方式支持與呵護團隊,團隊才可能茁壯,持續拿出令人驚豔的表現。
2018-12-26 /  902  1
輕鬆聽大師
媒體創意人 俞國定導讀
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目 錄 導 讀 付費內容 延伸閱讀 輕鬆抓重點

Practice 1

培養共同的執著

感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

傳統團隊認為工作是以專業、駕輕就熟的方式完成一件事。超級團隊則以近乎癡迷的方式,把工作當成使命。他們深信自己註定要做驚天動地的大事。


感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Practice 1

Foster a shared obsession

感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Conventional teams view work as a job to be done professionally and competently. Extreme teams view their work as a calling bordering on an obsession. They share a passionate belief they are destined to do something which will put a ding in the universe.


感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
1
超級團隊的成員全都對團隊要完成的目標,抱持熱切的信仰,到達執著的程度。他們幾乎像是宗教信仰一樣,認為自己很獨特,註定要拯救或至少改善這個世界,也因此他們總是深深相信自己有能力克服逆境,獲得最後的勝利。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
1
The people who are part of extreme teams all tend to share a passionate belief in what the team is achieving to the point of obsession. They often are almost cult-like and see themselves as being unique and destined to save or at least improve the world. As a result, they usually have a deep and abiding belief in their ability to overcome adversity and ultimately prevail.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
2
雖然聽起來矛盾,許多超級團隊錢賺得比別人多,正是因為他們不太在乎賺不賺錢,沒把心思放在每季的盈餘或成長,而是在做自己喜愛的工作。利潤很必要也很重要,但還不足以成為真正推動團隊成員的動力。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
2
It sounds paradoxical but many extreme teams make more money because they don't really care about making money. Instead of being fixated on quarterly earnings or even growth, extreme teams are doing the work they love. Profits are viewed as necessary and important but insufficient to be a genuine driving force for the team members.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
3
美國的服飾品牌Patagonia是這方面的絕佳案例,這家公司專門設計與販售環保的戶外服飾與設備。創辦人伊方.修納公開反對有的人為了追求時尚,購買他公司的產品,但平日只為了辦一點小事,就開耗油的汽車外出。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
3
A great example of this is Patagonia, an American clothing company which designs and sells environmentally friendly outdoor clothing and equipment. Founder Yvon Chouinard is openly dismissive of people who buy his company's products as fashion statements while they run errands in gas-guzzling cars.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

關鍵思惟


「就算我收到1萬封信說:『你的公司不要再寄信給我。』我也沒關係……他們不了解的是,我在做的不是生產服飾的生意,我開公司不是為了賺錢。我成立Patagonia是為了實踐在書中讀到的建議,避免環境崩壞。我從事這一行,是為了整頓人類自己的所作所為,試圖帶動其他公司一起做正確的事,也希望影響顧客一起做正確的事,也因此我們不會動搖。顧客若是不以為然,他們可以到別處買東西。」 ──伊方.修納 感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

Key Thoughts


"I could get 10,000 letters saying "Take me off your mailing list" and it wouldn't bother me.... What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself. This is the reason Patagonia exists—to put into action the recommendations I read about in books to avoid environmental collapse. I'm in business—to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change. They can go buy from somewhere else if they don't like it." –Yvon Chouinard 感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。

4
修納是個了不起的環保人士,他建立了一家7.5億美元的公司。他對自己的信念抱持無比的熱情和真誠,甚至曾經刊登廣告,目的不是鼓勵顧客購買Patagonia服飾,而是呼籲減少消費,拯救地球。



感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
4
Impressively, Chouinard is an environmentalist who has built a $750 million company. He is so passionate and authentic about what he believes in he even once ran an ad asking customers not to buy Patagonia's clothing but instead to consume less and save the planet.



感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
5
執著講起來容易、做起來難。優秀企業與超級團隊的成員,全心全意投入自己的使命。超級團隊吸引著做事「全力一搏」的人──他們全心全意投入、以強烈的狂熱做事。執著有時不健康,但除非團隊裡執著的成員人數夠多,否則很少能成就大事。感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。
5
Obsession is simple to describe but hard to live. Great companies and extreme teams are populated by people who are completely obsessive about their mission. Extreme teams attract people who are "all-in" – that is, people who are fully committed and deeply passionate about what they do. Obsession may not always be regarded as healthy but great results rarely happen unless there is a critical number of team members who are obsessive.感謝您對大師輕鬆讀的愛護,並且全力支持您合理地使用我們為您精心編製的內容。希望未來可以提供您更方便更友善的服務。



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